Clik here to view.
Laura Desmond Wants Her Industry to Deep-Six Its Market Mix
Market mix modeling, the industry standard for gauging ad performance, is on its death bed. Laura Desmond wants to be the one to pull the plug. Fortunately for her, as CEO of Starcom MediaVest...
View ArticleClik here to view.
Clik here to view.
How Starcom's Twitter Deal Was Born
CANNES, France — Starcom Media Vest Group, along with a host of its Publicis brethren, took over The Majestic on the Croisette during the Lions Festival, holding court alongside companies like...
View ArticleClik here to view.
12 Conversations About the Past, Present and Future of Advertising
Each year, the Cannes Lions International Festival of Creativity makes more room for a cast of characters beyond creatives—and for more commerce. Here, we present snapshots from Adweek’s conversations...
View ArticleClik here to view.
Starcom MediaVest CEO Becomes Chair of Ad Council
Starcom MediaVest Group's global CEO Laura Desmond today was named board chairman of the Advertising Council. Desmond succeeds Debra Lee, CEO of BET Networks. The appointment continues the Ad...
View ArticleClik here to view.
Once Again, Publicis Groupe Extends Maurice Lévy's Term
Publicis Groupe, in the wake of its failed merger with Omnicom, today unveiled management reorganization that includes the spring 2017 retirement of CEO Maurice Lévy and Saatchi & Saatchi global...
View ArticleClik here to view.
Lisa Sherman Is the New CEO of The Ad Council
The board of directors for The Ad Council, the largest producer of public service ads in the U.S., has hired Lisa Sherman as president and CEO. Sherman, who starts Nov. 3, succeeds Peggy Conlon, who...
View ArticleClik here to view.
CES Needs to Have a Much Larger Focus on Mobile to Stay Relevant
In order for CES to remain meaningful for both her clients and employees, Starcom MediaVest Group CEO Laura Desmond would like to see a much greater emphasis placed on advances in the mobile...
View Article
